What is a face serum?
Serums are often compared to creams, as their functions intersect. However, there is a major difference that makes these two products NOT interchangeable - the shape.
Due to its low molecular weight, the facial serum is able to penetrate the dermis and absorb it. Its active ingredients are more bioavailable (the body perceives them better), which allows you to solve skin problems “from the inside”.
Face serum has a more concentrated formula, which is actively used on “ problematic” areas: nasolabial folds, forehead, skin around the eyes, and décolleté. The texture is light, delicate, and non-greasy, with the exception of oily anti-aging serums.
How to choose a face serum?
Face serums are a universal remedy, that can be used at any age. The most important aspect, when choosing cosmetics, is to build on the problem that concerns you. At the moment, there are 4 facial serums in the IRENE BUKUR assortment:
This serum is suitable for women with a combination skin type, prone to being oily or prone to getting periodic rashes. The serum restores the microflora and the healthy Ph of the skin, eliminates oily sheen, inflammation, and redness maintains the barrier function, and enhances cellular immunity. It also mattifies and moisturises.
This tool is designed for the first mimic wrinkles. Thanks to peptides and biostimulants, the serum relaxes the muscles of the face, smoothes creases in the most active places (around the eyes, near the mouth, and forehead), accelerates collagen synthesis, intensively moisturises, improves the skin’s elasticity and tone, and eliminates the signs of fatigue. Also, our clients use this tool in between botox injections to maintain the effect.
This serum is a unique vitamin product with a brightening effect. It is suitable for women who want to make the skin softer, more elastic, and restore natural radiance. The serum also has a rejuvenating effect, reduces pigmentation, restores the hydro-lipid balance of the skin, restores smoothness and elasticity, has antioxidant properties, and protects against external aggressive influences.
This serum is designed for mature skin that shapes the oval of the face. It contains active bio stimulators, peptides, and hyaluronic acid. Promotes intensive skin rejuvenation, increases firmness and elasticity, activates collagen production, fills wrinkles and corrects the depth of creases, retains moisture, and protects against free radicals.
How to use the face serum
Serum should be applied only to cleansed skin, after toning. Most often, we recommend applying the face serum under the cream, on problematic areas (nasolabial folds, forehead, skin around the eyes), or on the entire face.
In exceptional cases, for example, during the summer, serum can be applied as an independent tool in order to avoid excessive oiliness. Each of the presented serums, moisturise and nourish the skin. The most important rule: if you apply makeup over the serum, be sure to give it time to absorb.
For a more intense and deep effect, we have developed special patches and a lace mask, that has draining properties and enhances the effect of the serum. We recommend applying a couple of drops of the product, then applying patches or a mask, and leaving for 20-30 minutes.
When to apply face serum: morning or evening?
The serum should be used in the morning and evening. If it is an oily serum, such as Revital, it will be more comfortable to apply it at night. In all other cases, listen to the needs of the skin.
Can I use the face serum every day? The face serum is used on a daily basis for a more noticeable result, as the skin will receive all the necessary elements. You will notice positive changes in the skin in 1-2 weeks. Do not interrupt this ritual to maintain the result.