Alona Serhiienko
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Thoughtful care for skin, hair and body — for every day and special moments.
We create signature skincare so a daily routine becomes more than a habit — a moment of self-love and care for your body.
Our skincare combines botanical ingredients with modern cosmetic science, with formulas developed together with international laboratories.
Thoughtful formulas and valuable ingredients for a daily beauty ritual built around you and your skin’s needs.
ABOUT THE BRANDIrene Bukur’s most popular formulas, trusted every day.
Take the skin test — get your personalised care plan.
START THE TESTIrene Bukur is chosen by people who make self-care an essential part of life.
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REGISTERUseful advice, expert recommendations and news about skin, hair and body care.
Restoring hair after colouring isn’t about a one-off treatment, but about consistency and using the right products.
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This guide will take you from a simple self-assessment to making informed choices. No complicated trichological jargon, no pressure to buy long lists
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A lack of moisture reduces the skin’s firmness and elasticity, so the first wrinkles appear sooner and become more noticeable. In simple terms:
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Pigment spots are areas of skin where more melanin (a natural pigment) accumulates than is needed. This results in an uneven complexion, with dark or
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